Persuasive communication campaigns

by Michael Pfau

Publisher: Spectrum Publisher Services in York, PA

Written in English
Published: Downloads: 635
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Subjects:

  • Advocacy advertising,
  • Advertising campaigns,
  • Political campaigns,
  • Campaign speeches,
  • Communication,
  • Persuasion (Psychology)

Edition Notes

Includes bibliographical references and index.

StatementMichael Pfau, Roxanne Parrott.
ContributionsParrott, Roxanne.
Classifications
LC ClassificationsHD59.3 .P43 1992
The Physical Object
Paginationp. cm.
ID Numbers
Open LibraryOL1720816M
LC Control Number92024093

Persuasive Communication Campaigns Epilogue References ISBN: ISBN Audience: Tertiary; University or College Format: Paperback Language: English Number Of Pages: Published: 22nd August Explaining Theories of Persuasion S ince the mids when Dale Carnegie first published his best-selling book How to Win Friends and Influence People, the notion of how to persuade others has been both a popular and profitable subject. Concurrently, with the File Size: KB. Persuasive Papers, Speeches, and Campaigns 3 STRATEGIES Strategies are statements as to how tactics will be employed to achieve the stated objectives and goals. Strategies are decisions based on what you know of communication processes, your target audience, and other situations that have similar aspects that you can draw on to fit your currentFile Size: KB.   The Communication-Persuasion Matrix: Input communication variables and output mediational steps that comprose the process of being persuaded From McGuire () A mediational theory of suscepibility to social influence. INPUT COMMUNICATION FACTORS Source (number, unanimity, demographics, attractiveness, credibility, etc) Message (appeal, .

  For instance, a review of the research literature indicates that mass-media anti-smoking campaigns are associated with reduced smoking rates among both adults and youth (Friend & Levy, ). Persuasion is also used to encourage people to donate to charitable causes, to volunteer to give blood, and to engage in healthy : Charles Stangor. About the Book. The Dynamics of Persuasion provides a comprehensive and up-to-date introduction to persuasive communication and attitude change. Offering a thorough discussion of classic and contemporary theories of persuasion, this text explores the structure and functions of attitudes, consistency between attitude and behavior, and issues in attitude measurement.   Persuasion Through Communication The cognitive process of persuasion through communication is not new as Aristotle in his book, The Art of Rhetoric, equated communication to persuasion. While we can challenge this through a myriad of examples (simplest one, a speed zone sign vs a police officer sitting with a radar gun) we have leaned to. And this involves the systematic development of persuasive messages or even collection of messages what we might call campaigns. Over the next three weeks our goal is to introduce you to this concept of persuasion in strategic communication concepts, such as PR marketing and advertising through short lectures, recommended readings, and even.

this persuasive communication effect is defined as strengthening already present beliefs of your audience. ex: brand loyalty, repetition shaping this persuasive communication effect is defined as trying to formulate a new opinion. ex: Apple launching a new product.   Part III of the book examines advertising and communication campaigns. After introducing students to advertising--using well-known advertising slogans and motifs--Perloff debunks subliminal advertising and describes major theories of advertising by: William D. Crano, Antonis Gardikiotis, in International Encyclopedia of the Social & Behavioral Sciences (Second Edition), Source. Features of the source of a persuasive communication have proven important to the success or failure of an attempt at influence. In Hovland's learning-based model, being in agreement (and identified) with a respected message source was . Persuasive Communication is a unique compilation with a three-part focus: persuasion, writing, and speaking. Professors can adapt the order of chapters to meet the needs of their course structure. Students can study current theory and research in persuasion while sharpening their research, writing, and speaking skills.

Persuasive communication campaigns by Michael Pfau Download PDF EPUB FB2

Providing an accessible integration of theory and research methods, this text prepares students to critically analyze persuasive appeals and to design effective messages and campaigns. The book draws on key ideas from both communication and social psychology to explore the mutual influence of cognitive and affective processes and the 5/5(1).

Additional Physical Format: Online version: Pfau, Michael, Persuasive communication campaigns. York, PA: Spectrum Publisher Services, The Nature of Persuasive Campaigns In their book, Propaganda and Persuasion, theorists Garth S.

Jowett and Victoria O’Donnell pointed out that the intent of persuasion is to serve the interests of both the persuader and the audi- variety of other communication techniques to be successful.

Providing an accessible integration of theory and research methods, this text prepares students to critically analyze persuasive appeals and to design effective messages and campaigns.

The book draws on key ideas from both communication and social psychology to explore the mutual influence of cognitive and affective processes and the characteristics and production of. Persuasive Communication is a unique compilation with a three-part focus: persuasion, writing, and speaking.

Professors can adapt the order of chapters to meet the needs of their course structure. Students can study current theory and research in persuasion while sharpening their research, writing, and speaking skills.2/5(1).

Now in a revised and expanded second edition, this popular text provides a comprehensive introduction to the study of persuasive messages and their effects. Concepts and methods from communication and social psychology are seamlessly integrated to give students a solid grasp of foundational issues in persuasion research, the core features of persuasive 4/5(1).

COVID Resources. Reliable information about the coronavirus (COVID) is available from the World Health Organization (current situation, international travel).Numerous and frequently-updated resource results are available from this ’s WebJunction has pulled together information and resources to assist library staff as they consider how to handle.

He has published seven books, including Mass Communication and Public Health, as well as the second and third editions of Public Communication Campaigns, and more than journal articles and chapters relating primarily to media effects and health communication.

He's served as a campaign design consultant or evaluation researcher on numerous. Indeed, what we label as organized persuasive communication (OPC), a generic short-hand term used in this article to refer to all organized persuasion activities (including advertising and marketing, propaganda, public relations, organizational communication, information/influence campaigns, psychological operations, strategic communication and Cited by: 7.

Download Free Persuasive Communication Skills Book in PDF and EPUB Free Download. You can read online Persuasive Communication Skills and write the review. Persuasive Communication Skills. The history of drug abuse prevention campaigns suggests limitations in producing measurable changes in behavior.

In the past, there was concern over the. Description: Providing an accessible integration of theory and research methods, this text prepares students to critically analyze persuasive appeals and to design effective messages and campaigns.

The book draws on key ideas from both communication and social psychology to explore the mutual influence of cognitive and affective processes and.

Persuasive Communication, Third Edition: Edition 3 - Ebook written by James B. Stiff, Paul A. Mongeau. Read this book using Google Play Books app on your PC, android, iOS devices. Download for offline reading, highlight, bookmark or take notes while you read Persuasive Communication, Third Edition: Edition 3.

Persuasive Communication book. Read reviews from world’s largest community for readers. A vast literature now exists on persuasive messages and their eff /5.

persuasive communication, marketing communication. I will show how and why bo th. mar ket in g a nd pra gm ati cs c an be nef it f rom u sin g m ar ket in g a s a dom ai n of inv esti g ati o n Author: Marie Taillard. Providing an accessible integration of theory and research methods, this text prepares students to critically analyze persuasive appeals and to design effective messages and campaigns.

The book draws on key ideas from both communication and social psychology to explore the mutual influence of cognitive and affective processes and the /5(13). Persuasive communication can be an effective way to change the minds and behaviors of those with whom you disagree.

In this lesson, you'll learn. The book draws on key ideas from both communication and social psychology to explore the mutual influence of cognitive and affective processes and the characteristics and production of messages. It gives the reader a solid grasp of foundational issues in persuasion research, the core components of persuasive transactions, and major theoretical.

Nature of Persuasive Communication Campaigns. History of Persuasive Campaigns. THEORETICAL APPROACHES TO INFLUENCE. Focus on Receivers. Active Approaches to Receivers. Passive Approaches to Receivers. Publish your book with B&N. Learn : $   Persuasive communications 1.

Persuasive Communications Dr. G C Mohanta, BE, MSc(Engg), MBA, PhD(Mgt) Professor 2. Persuasion and Persuasive Communication The term ‘persuasion’ means to force someone into something.

The art of persuasion is the art of finding the best available means of moving a specific audience in a specific situation to a specific. In this fully revised and expanded Fourth Edition, Ronald E. Rice and Charles K. Atkin provide readers with a comprehensive, up-to-date look into the field of public communication d to reflect the latest theories and research, this text extends coverage to new areas, including sun protection, organ donation, human rights, social norms, corporate social.

analyze various types of persuasive messages in a variety of contexts, including persuasive campaigns or movements [Critical Thinking]; examine the role mediated communication plays in the creation and delivery of persuasive messages; and; research, prepare and deliver persuasive messages to a variety of audiences [Information Literary].

The main features of this pioneering work were outlines in the research team’s book, Communication and Persuasion (Hovland, Janis, & Kelley, ). They suggested that the key to understanding why people would attend to, understand, remember and accept a persuasive message was to study the characteristics of the person presenting the message.

was a former actor with a strong television persona. Recent campaigns have seen an increase in the use of the Internet by candidates (e.g., Atkin & Rice, ; Benoit, ; Kaid & Bystrom, ). Advertisers and relational partners have also expanded to social media as an important conduit for communication.

The Dynamics of Persuasion is an engaging text appropriate for advanced courses on persuasion in communication, psychology, marketing, and sociology. In its exploration of the dynamics of persuasive communication, it illuminates the powerful effects persuasion has in contemporary society and enhances understanding of this ubiquitous communicative strategy.

The first edition of Public Communication Campaigns inwith William Paisley as coeditor, broke new ground in publishing about theory, research, and practice in nonprofit communication campaigns. The second edition, with Charles Atkin as coeditor, benefited from feedback about the uses and needs of the first edition.

Providing an accessible integration of theory and research methods, this text prepares students to critically analyze persuasive appeals and to design effective messages and campaigns. The book draws on key ideas from both communication and social psychology to explore the mutual influence of cognitive and affective processes and the.

Communicating persuasively in marketing campaigns. Aristotle offered three basic elements of persuasion: Ethos (character, credibility) Pathos (emotional influence) Logos (logic, reasoning) The effective combination of these elements in your campaign is. The Second Edition of The SAGE Handbook of Persuasion: Developments in Theory and Practice provides readers with logical, comprehensive summaries of research in a wide range of areas related to a topical standpoint, this handbook takes an interdisciplinary approach, covering issues that will be of interest to interpersonal and mass communication.

Persuasive communication. 2d ed. New York: Guilford. E-mail Citation» This is a good text for an advanced undergraduate course on persuasion theory and/or persuasion campaigns.

The book contains four units, covering input/output features (input/output matrix), common persuasion theories, and sample persuasion campaigns. Wilson, Steven R. CHAPTER 1 Theory and Principles of Public Communication Campaigns 5 Message frames (O’Keefe & Jensen, ; Quick & Bates, ).

This framework focuses on how message appeals are packaged in terms of gain-frame promotion of positive behavior versus loss-frame prevention of negative behavior, especially for audiences likely to dis-play by:.

Providing an accessible integration of theory and research methods, this text prepares students to critically analyze persuasive appeals and to design effective messages and campaigns. The book draws on key ideas from both communication and social psychology to explore the mutual influence of Brand: Guilford Publications, Inc.“The Persuasive Power of Campaign Advertising combines academic knowledge and the wisdom of experience in election campaigns.

It is an important contribution to the fields of political communication and campaigns.communication model. 4- The persuasive communication model.

Persuasion The act of persuasion is as old as man. In Ancient Greece, persuasion was the main means of achieving power and winning in the courts. Aristotle was the first to study persuasion in depth. He linked communication with persuasion. He identified communication asFile Size: KB.